A Grimsby business is preparing to take the capital by storm.

Strawberries Laser Clinic is opening its first franchise within one of London’s most prestigious department stores.

Opening at Fenwick on Bond Street, in the West End next year, the new outlet aims to replicate the success of the flagship Victoria Street store, which specialises in aesthetic medicine and laser treatments.

Co-owner Johanna Belton said: “All the top London department stores have laser treatment clinics now.

“We pitched the idea to open the franchise at Fenwick and they loved it.

“It’s fantastic, we are really excited. To go to the capital with your business is great and we are really looking forward to the challenge, but the Grimsby store will always have pride of place for us.

“I’ve not done badly for a humble Grimsby girl - it just goes to show that you excel in what you’re interested in.”

The Top Town clinic will double as a training centre for the staff at the London stand, helping technicians to deliver their services to the Grimsby standard while continuing to serve the local community’s beauty needs.

In the months since Strawberries specialised in laser treatments, the business has gone from strength to strength, thanks to its expertly-trained staff and top-of-the-range machinery - such as a brand new £68,000 Apogee Elite laser hair removal machine.

Johanna (40) said: “These are the crème de la crème of lasers; to have happy customers is all important so we only invest in the best equipment.

“Beauty salons are about pampering, but with lasers you get visible results.”

In addition, the company is preparing to expand its Victoria Street clinic into the premises next door, providing several new treatment rooms for its tattoo-removal, teeth-whitening and skin rejuvenation lasers.

Regular customer Gwenda Delves has been visiting the clinic for around two months and travels from Manby to treat her acne scarring.

She said: “I’m very happy with the results I’ve received and I think it’s wonderful for Johanna and the team that the business is expanding.

“I have found nowhere else like this in the area - not even as far as Lincoln.”

Source: This Is Grimsby